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You need to be claiming certain benefits to qualify. If you’re pregnant and under 18 you can claim even if you do not receive any benefits.
If you’re at least 10 weeks pregnant or have a child under 4 years old, you could get help to buy milk, fruit and vegetables, vitamins.
More details here:
https://www.gov.uk/healthy-start
To apply:
https://services.nhsbsa.nhs.uk/apply-for-healthy-start/